104Study at APUCourse RegistrationExaminations and GradingSeminar SubjectsOff-campus Study ProgramsOther Information and ProgramsCurriculum■ AY 2011 Curriculum (APM)Core SubjectsStudents are strongly encouraged to complete the following ve "Core Subjects." These form the foundation for later major subject studies, and students should aim to complete them by the end of their 2nd year. Subject Name Description AccountingⅠAccounting is often called the "language of business" and it is as important as learning English in today's business world. By taking AccountingⅠand Ⅱ, students will gain the fundamental accounting skills and knowledge needed in the real world.AccountingⅡFinanceThis subject aims to give students a solid grounding in nancial systems, namely the theories and models of banks' roles as nancial brokers, as well as the basics of corporate nance.Principles of MarketingMarketing allows for the ow of goods and services by considering customer needs, creating new value for customers, and improving customer satisfaction. This subject aims to give students an overview of this sector along with an understanding of the fundamental theories and strategies of marketing.Organizational BehaviorThis subject seeks to deepen understanding of personnel movement and behavior within organizations. It also examines the efciency and effectiveness of organizations' management activities from both micro (individual and team-level) and macro (organizational structure, functions, and culture) levels.
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