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Students develop their abilities to analyse the business performance of enterprises through practical case studies. By referring to annual reports, other materials related to enterprises, and other information sources, students analyze business environment, corporate strategies, structures, product development and manufacturing, sales activities, and finance, from a managerial viewpoint. In addition, students learn how to read and analyze financial data to understand corporate activities. Through such studies, students can develop the ability to read annual reports and other corporate materials, use various information sources efffectively, and understand corporate activities and their business environment in various angles. In this subject, a class comprised of abou 40 students, is divided into several groups, each comprised of 4-6 students. Each group analyzes enterprises and holds discussions about related issues. Through 'teaching and learning' from each other, students can develop basic skills for presentations and discussions.
Jus as a physician records your physical condition in a medical chart, enterprises record their business performances in annual reports, which are delivered to shareholders. Annual reports cover management principles and CEO's business vision, corporate production activities, marketing, sales activities, and corporate organizations. In a medical chart, your height, weight, blood pressure, and other data are expressed in numerical data. Likewise, annual reports include financial statements that describe the 'physical conditions' of the enterprises concerned in terms of numerical data. These financial statements for corporate managers can be compared to acedemic reports for students, since financial statements express the performance of the management. Reading annual reports is the firrst step of business analysis. Students taking this seminar should learn to understand annual reports, as the minimum prerequisite for developing their career in the international business world. To study corporate business conditions, in addition to annual reports, the seminar on 'Business Analysis' uses various information sources, such as the websites of individual enterprises, newspaper and magazine articles, publications issued by ratiing institutions and enterprise survey companies, and other publications (corporate histories, and autobiographies of enterprises founders and CEOs)
Typical class proceedings of 'Business Analysis' are as follows. Please note, however, that these proceedings are subjected to change, especially in terrms of schedules and study assignments. ●Introduction The faculty member who supervises the seminar provides lectures on the introduction of business analysis. Some faculty members may offer lectures on analysis of specific enterprises. ●Multifaceted Approaches to Enterprise Management The faculty member then assigns students' groups to study specific enterprises, and report the results. In this manner, students study corporate management from various angles. ●Business Analysis in Group Activities Individual groups then select enterprises they are interested in, and analyse their business based on the studies of annual reports, other documents, and other information sources. ●Analyzing Enterprise Condition in Accordance with Financial Statements Students then numerically analyze corporate performances by calculating financial ratio based on the financial statements. Skills thus obtained through this analysis should be used in analyses in group activities. ●Reports and Discussions Based on analyses in groups, students prepare reports on resumes (Presentation Outlines), and deliver them to the class. Then the entire class discusses the reported information. ●Class Management by Students The objectives of "Business Analysis" include encouraging students to conduct business analysis on both a group and class basis. Accordingly, students can and should autonomously manage thier classes and groups, by determining roles of each student (responsible persons and leaders) |