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The Great Hanshin-Awaji Earthquake occurred in the early morning hours of January 17, 1995, and affected large parts of Awaji Island, Kobe City and surrounding areas. It left more than 6000 persons dead and had far-reaching consequences for the urban and social fabric. Today, monuments, memorial facilities and tours attract tourists who want to learn what happened, how cities and people recovered and how to prepare themselves for the next earthquake. At the same time, citizens of the area want to mourn, to remember and to teach their experiences. This paper analyzes contents transmitted and actors involved in disaster tourism in and around Kobe. An analysis of texts, places, tours and exhibition contents as well as interviews with organizations involved clarifies the multiple messages conveyed. Many forms of disaster tourism in Kobe rely on direct experiences. When survivors cannot tell their stories any more, it will be necessary to develop a more professional system of earthquake tourism—a task that has even wider implications after the Great East Japan Earthquake of March 2011.